Naomi Osaka Announced The Release Of Her New Barbie Doll - It Sold Out In Minutes
12th July 2021 by BOTWC Staff
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12th July 2021 by BOTWC Staff
She's a role model for us all!
Naomi Osaka has amazed the world with her talent, grace, and joie de vivre ever since she first stepped on the tennis court. She has often been cited as a great role model for girls worldwide and was recognized in 2019 when Barbie used her likeness as part of its limited-edition Shero Collection. On Monday, Osaka announced on her social media that she has gotten her own Role Models Doll with the iconic doll maker.
Designer Carlyle Nuera helped bring the doll to fruition; he said he admired Osaka for her work on and off the court in a press release.
"Obviously, Naomi's athletic skill is unmatched; that's a fact. But what I personally admire the most about Naomi Osaka is how she uses her platform, the spotlight on her and her voice, to raise awareness about social justice," Nuera said.
Breaking records and inspiring the next generation🎾We are proud to announce athlete and change maker @naomiosaka as the newest #Barbie Role Model doll! #YouCanBeAnything https://t.co/MWvQjGNIdd pic.twitter.com/Oceg1EZnL0— Barbie (@Barbie) July 12, 2021
Barbie fashioned the doll after Osaka's 2020 Australian open look, when she made history with her win. open look The tennis star used her outfits to protest against violence against Black people during the 2020 U.S. Open, wearing face masks with the names of victims of police brutality. And more recently, she spoke up against the lack of respect for athletes' mental health when she withdrew from the French Open.
"I communicated that I wanted to skip press conferences at Roland Garros to exercise self-care and preservation of my mental health. I stand by that," she wrote in TIME Magazine. "Athletes are humans. Tennis is our privileged profession, and of course, there are commitments off the court that coincide. But I can't imagine another profession where a consistent attendance record (I have missed one press conference in my seven years on tour) would be so harshly scrutinized."
Athletes and fans have continued supporting her as she speaks out demands mental health be taken seriously. Over the weekend at the ESPYS, she was awarded Best Athlete in women's sport.
❤️ @ESPYS pic.twitter.com/jiVRRhsG5s— NaomiOsaka大坂なおみ (@naomiosaka) July 11, 2021
"We are incredibly honored to spotlight Naomi Osaka as part of our Barbie Role Model series," Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, told Girls United. "She has paved the way for future generations of girls to dream bigger, and through her unwavering courage and honesty, shown the world the importance of being your own biggest champion. Naomi continues to break boundaries on and off the court and is a powerful role model to fans everywhere."
The doll is decked out in an outfit similar to the one Osaka wore to the 2020 Australian Open, "With a white Nike visor, light blue athletic shoes, and a replica of her Yonex tennis racket, she's ready to hit the court." It was created on the Made To Move body, which allows it to be posed in various positions.
The internet was in a tizzy when the news broke, and the doll quickly sold out.
She's currently sold out on our Barbie site, but be she's still available to pre-order on Amazon. https://t.co/hlVweFrlNl— Barbie (@Barbie) July 12, 2021
Imagine being a little girl and seeing this @Barbie on the shelf! Beautiful partnership with @naomiosaka announced today. pic.twitter.com/yfuAOhXOWX— Sherman Desselle (@ShermanWDSU) July 12, 2021
A Haitian Barbie Doll!! 😍 We Love To See It!! Congratulations Naomi!! https://t.co/Wm14SdpLUT— Lunionsuite 🇭🇹 (@LunionSuite) July 12, 2021
I think I’m going to have to start collecting Barbie again…cool thing is now I can afford ALL of her friends & the accessories!!! Take that Mommy💕💕 https://t.co/J2LKzBxSfV— MzEsq518 (@GenevasJive) July 12, 2021
I think I might start a barbie collection... 😍 https://t.co/ThsFDXtLSq— FOLA (@TheFavoredWoman) July 12, 2021
Look at that hair 😍 https://t.co/TNliJRXrgd— Ọbá White 👑 | Chop Life Cartel (@beatricewealth_) July 12, 2021
and the @naomiosaka @Barbie is SOLD OUT!!!— More Than Just Balls (@morethanballs) July 12, 2021
REPRESENTATION MATTERS 👏👏👏 @AustralianOpen https://t.co/yQcZrjtNl9
Earlier this year, Mattel released a Barbie commemorating the great Dr. Maya Angelou, which sold out just as fast.
We know the kids, and kids at heart, will cherish this doll!
Photo Credit: William West for AFP/Barbie