NAACP and CBS Ink Multi-Year Partnership Agreement To Amplify Black Voices


July 16, 2020

The National Association for the Advancement of Colored People (NAACP) recently inked a multi-year deal with CBS Television Studios to develop and produce content across broadcast, cable and streaming networks.

The announcement was made via a joint press release issue by CBS President and CEO George Cheeks and NAACP President and CEO Derrick Johnson. As a part of the new partnership, the network will work with the civil rights organization to identify a team of executives that will help to acquire, develop and produce scripted and non scripted programming. The goal is to amplify the Black voice within the media landscape and contribute to the creation of more diverse and inclusive stories.

“An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system. There is no better partnership than the NAACP – the preeminent civil rights organization in our country – to help us find, develop and tell these inclusive stories. At the same time, this is a strategic opportunity for CBS to build upon as well as reimagine our pipeline for existing and emerging creative talent,” said Cheeks.


Johnson echoed those sentiments, saying, “In this moment of national awakening, the time has never been better to further tell stories of the African American experience. Programming and content have the power to shape perspectives and drive conversations around critical issues. This partnership with CBS allows us to bring compelling and important content to a broad audience.”

The new partnership agreement also includes the opportunity to sell programming to third party platforms.

We’re excited to see what comes of this!


Photo Courtesy of Carlos Osorio/Associated Press

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