Partnership Opportunities

We don't sell ads.
We build alignment.

BOTWC reaches over one million people who care deeply about Black history, excellence, and culture. Our partners don't interrupt that experience — they become part of it.
1M+
Monthly Reach
13+
Years of Trust
300+
Trailblazer Profiles
5,000+
Published Stories
Start a Conversation → See Partnership Options
Brands We've Partnered With
Why BOTWC
More than a media buy.
For 13 years, Because of Them We Can has been the definitive platform for celebrating Black excellence. Our audience doesn't just scroll — they engage, share, and act.
✦

Cultural Authority

We don't chase trends — we set them. BOTWC has been a trusted voice in Black culture since 2013, with content shared by millions across every major platform.

◎

Premium, Not Programmatic

Zero pop-ups. Zero banner ads. Zero AdSense. Every partnership is hand-selected and editorially integrated. Your brand lives alongside content, not on top of it.

↗

Audience That Acts

Our community of 1M+ doesn't just view — they share, shop, enroll, donate, and show up. BOTWC stories regularly go viral with millions of impressions across platforms.

Partnership Options
Four ways to show up authentically
Every placement is designed to feel native, editorial, and respectful of our audience. No interruptions — only integrations.
Tier 1
Collection Sponsorship
Your brand becomes the presenting sponsor of an entire curated collection — like "Black Firsts in STEM, presented by Google." One brand per collection. Maximum prestige, maximum alignment.
Exclusive "Presented by" branding on collection page
Brand logo alongside curated editorial content
One sponsor per collection — no competition
Contextual alignment with your brand values
Included in social promotion of collection
Preview
Curated Collection
Black Firsts in STEM
Pioneers who broke barriers in science, technology, engineering, and mathematics.
STEM
Mae Jemison
STEM
Mark Dean
STEM
Kizzmekia Corbett
Presented by
Tier 2
Trailblazer Sponsorship
Sponsor an entire field of trailblazers — Sports, STEM, Music, Business — or align with a specific trailblazer profile. Your brand appears elegantly on every profile in that category.
Brand appears on all profiles within a field
Subtle, editorial "supported by" placement
Associated with 300+ comprehensive profiles
Deep brand alignment by category
SEO benefit — profiles rank for biographical searches
Preview
Science & Medicine
Mae C. Jemison
Born June 17, 1956 · Decatur, Alabama
Mae Carol Jemison made history on September 12, 1992, when she became the first African American woman to travel in space aboard the Space Shuttle Endeavour.
STEM Profiles Supported by Google
Tier 3
Native Partner Cards
Your content appears inside the story feed — same design, same typography, same quality — clearly labeled "Partner." Blends in editorially while being transparent. One partner card per 8–10 stories.
Lives inside the story grid — not outside it
Same editorial card design with "Partner" label
Maximum 1 per 8-10 organic stories
Custom headline and brand attribution
Click-through to your destination
Preview
News
Shonda Rhimes Becomes Newest Owner of LA Golf Club
Partner
Target · Black Beyond Measure
How Target Is Investing $2B in Black-Owned Businesses
The Feels
Watch Alabama CB Thank His Mother at NFL Combine
Tier 4
Spotlight Feature
A single, magazine-quality feature block between homepage sections. Image on one side, your story on the other. Feels like editorial content, not advertising. One per page, maximum.
Full-width magazine-spread layout
Custom headline, body copy, and CTA
One per page — no clutter, all impact
Editorial quality creative direction
Homepage or section page placement
Preview
From Our Partners · Nike
The Next Generation of Athletes Are Rewriting the Rules
From Sha'Carri Richardson to Angel Reese, a new wave of Black athletes isn't just competing — they're building empires, speaking truth, and inspiring millions.
Explore the series →
✧
Custom & Social-First Campaigns
Looking for something beyond the tiers above? We build custom campaigns tailored to your brand's goals — including social-first activations across BOTWC's 1M+ social community, co-created content series, curriculum partnerships, and event integrations. Let's talk about what you need.
Our Community

You're not reaching
an audience. You're
joining a community.

BOTWC's audience is majority women ages 25–44 — ambitious, culturally engaged, and influential. They drive conversations, shape culture, and make purchasing decisions for their households, their classrooms, and their organizations.

When your brand shows up on BOTWC, it doesn't get scrolled past. It gets shared, bookmarked, and acted on.

Culture Shapers Decision Makers Black Professionals Entrepreneurs Creatives Educators HBCU Alumni Community Leaders History Enthusiasts Parents & Families
1M+
Social Following
5,000+
Published Stories
300+
Trailblazer Profiles
13+
Years of Impact
How It Works
From conversation to campaign
We keep it simple. No 40-page media kits, no RFP bureaucracy. Just a conversation about what matters to your brand and how we can make it resonate.
01

Reach Out

Tell us about your brand, your goals, and the audience you want to reach.

02

Align

We'll identify the partnership tier and content alignment that fits your brand authentically.

03

Create

Our editorial team crafts your placement to match the quality and voice of everything on BOTWC.

04

Launch

Your brand goes live alongside content that a million people trust and share.

Let's Talk

Ready to align your brand with Black excellence?

We'd love to hear from you. Tell us about your brand and we'll craft a partnership that feels authentic, impactful, and worthy of both our audiences.

partner@becauseofthem.com →

Join the Village

Get the Best of BOTWC Weekly

Our curated digest of the most powerful stories, newest firsts, and community highlights — delivered every Thursday.

Join 50,000+ subscribers. Unsubscribe anytime.