CEO Tiffini Gatlin Is Set to Make History as the First Black-Owned Faux Hair Distributor on QVC


February 3, 2023

Latched and Hooked just leveled up!

“Never could I have imagined that my first purchase order would come from QVC,” Gatlin said in a recent Instagram post. A full circle moment, she remembers her mom watching and ordering porcelain dolls from the network. Now, on February 4th, she’ll be in millions of homes showcasing her premium synthetic hair products live from QVC studios. 



Latched and Hooked is a Black woman-owned and operated beauty company. According to the site, it offers non-toxic synthetic hair extensions that’ll give you the look you want without irritating your scalp. As seen in Essence and Good Morning America, it’s designed to match a woman’s natural hair texture. 





In 2015, Gatlin became a pioneer in the hair and beauty industry, turning her side hustle into the first patent-pending process of pre-curled and looped synthetic hair. Within one year, she built a million-dollar e-commerce beauty brand, Curlkalon Hair Collection. Today, Tiffini has “expanded her vision for creating safe and affordable synthetic hair extensions” with the launch of Latched & Hooked. 

The corporate bank executive turned entrepreneur started her QVC journey on June 2, 2021 and now she’s happy to announce that she “finally made it to the finish line.”



Congrats, Tiffini! 


Photo credit: LinkedIn

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