Meet Blair Caldwell, The Texas Photographer Behind Beyonce’s New ‘Cowboy Carter’ Album Cover


March 21, 2024

“Never stop dreaming no matter how long it takes or what you face in life.” – Blair Caldwell

The highly anticipated album from Beyoncé, “Cowboy Carter,” boasts a captivating cover photographed by Blair Caldwell, a talented photographer and creative hailing from Tyler, Texas. Caldwell’s journey from a small Texas town to the forefront of the music industry is a story of passion, perseverance, and unwavering dedication to his craft.

According to See In Black, a collective of Black photographers raising funds to dismantle systemic, race-based oppression, Caldwell was born and raised in Tyler, TX, and started photography in his junior year of high school. “He was fascinated by the music videos, magazines, album covers, and award shows—and knew he wanted to contribute his eye to that world,” says his artist bio. His career trajectory once he relocated to Los Angeles, where he found himself immersed in a vibrant creative landscape with great opportunities.


Caldwell’s artistic journey took an unexpected yet rewarding turn when he discovered his niche in photographing Black women. From his first celebrity client, R&B singer Chrisette Michele, to his encounters with Taraji P. Henson and Beyoncé, Caldwell’s portfolio boasts a stunning array of portraits that capture the essence and charisma of his subjects.

In an exclusive 2021 interview with CR Fashion Book, Caldwell reflected on his awe-inspiring first experiences working with Beyoncé, recalling the nerve-wracking yet thrilling moments spent behind the lens. “I thought I was going to be surrounded by security… but it was super laid back,” Caldwell revealed. His multi-year collaboration with Beyoncé is evidence of his craft and ability to capture the essence of his subjects with authenticity.

Blair Caldwell’s distinct aesthetic, characterized by clean lines, minimalist backgrounds, and vintage-inspired imagery, perfectly complements the vision of artists like Beyoncé. His attention to detail and commitment to amplifying the beauty of his subjects have earned him a well-deserved reputation as a go-to photographer for Black women in the music industry.


In a heartfelt Instagram post announcing his collaboration with Beyoncé on the “Cowboy Carter” album cover, Caldwell expressed gratitude for the opportunity and reflected on the journey that led him to this milestone moment. “I’ve waited my whole career for this moment, and it’s finally here!!” he exclaimed.

As fans eagerly anticipate the release of Beyoncé’s “Cowboy Carter” album, Blair Caldwell’s captivating imagery serves as a tantalizing preview of what’s to come. With his talent and passion, Caldwell continues to redefine the boundaries of music photography.


Cover photo: Meet Blair Caldwell, The Texas Photographer Behind Beyonce’s New ‘Cowboy Carter’ Album Cover / Credit: Blair Caldwell via Facebook

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