10 Black-Owned Products You Need For a Fresh Start in the New Year


January 2, 2024

As we step into a new year, many of us are looking for ways to refresh and revitalize different aspects of our lives. Supporting black-owned businesses is not only a great way to contribute to economic empowerment but also an opportunity to discover unique and high-quality items to assist with our refresh. From desk essentials to sustainable skincare, here are 10 black-owned products that will elevate your New Year experience.

For Work

Whether you’re working from home, in the office, or balancing a hybrid work model, a desk refresh is always in order. Be Rooted offers a range of stationery items, including stylish pens and journals, that will enhance your workspace aesthetics and inspire creativity and productivity. In addition to purchasing on the Be Rooted website, you can find products at Target.


Out with the old paper bag and in with the new and chic! T|W Tote offers a range of stylish bags, including a chic lunch bag that might just motivate you to pack a delicious and healthy lunch. Upgrade your lunch game and carry your meals in style.

For Your Body


As the most popular New Year’s resolution revolves around a healthier lifestyle, Body Complete RX provides the perfect solution. Their plant-based vitamins make it easy to incorporate essential nutrients into your daily routine, supporting your journey to a healthier you.

Photo: Culture Fit

Get fit in style with Culture Fit’s vibrant and comfortable workout clothes. Whether you’re hitting the gym or running errands, their colorful prints will keep you motivated and fashionable on your fitness journey.


Experience the praised benefits of Black soap with Alaffia‘s sustainable skincare products. Not only do they offer nourishing and natural skincare, but they also give back to communities in Africa, making your self-care routine even more meaningful.

Begin each day with inspiration and positivity using The Storyteller App. Receive daily encouragement and motivational content that empowers you to face the challenges of the new year with a resilient spirit.

For Your Home


Give your living space a makeover with Black Rooster‘s stunning decor and artful furniture pieces. Elevate your home aesthetics and create a fresh, inviting atmosphere to kick off the new year with style.

Photo: Zen in a Jar

Embrace the tradition of a thorough house cleaning for the new year with Zen in a Jar’s products. The Drunken Roses Surface Cleaner cleans effectively and leaves a fresh scent of rose and citrus. Their room sprays are offered in many opulent fragrances, adding a luxurious touch to your living spaces. Zen In a Jar also offers bath and body products to enhance your self-care.


Upgrade your bedroom with new allergen-aware towels, sheets, and even mattresses from Clean Design Home. Fresh, high-quality linens and mattresses can make a world of difference in your sleep quality and overall comfort in the new year.

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A post shared by Angel| SpiceGirl (@thespicesuite)


While we’re trying new recipes in the new year, new spices and seasoning blends should be part of the recipe. Experiment with your culinary creations using The Spice Suite’s unique spice blends. Their carefully curated selections add bold and diverse flavors to your dishes.

Cover photo: The Spice Suite’s Monthly Large SpiceBox/Photo credit:The Spice Suite

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