Gospel Singer Erica Campbell’s Daughter Zaya Is Shooting a Nationwide Commercial


by Paulina Isaac

November 29, 2023

Zaya Campbell is leading Nationwide’s TikTok Jingle Challenge!

In September, a past video of Zaya, the daughter of famed gospel singer Erica Campbell, went viral, causing the insurance company to get in contact with her for a campaign idea. Now, Zaya is Nationwide’s newest partner and is helping them launch a contest designed to support music programs in high schools across the country. The 11-year-old aspiring artist and social media sensation will create content for the company in an attempt to up both of their profiles.


Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic! Share your version of the Nationwide jingle using #NationwideChallengeContest and tag @Nationwide for a chance to win $5,000 for your school’s music program! 🎤💙 Official rules at the link in our bio. #Nationwide #bandtok #choirtok #banddirector #zayacampbell #nationwidejingle

♬ Opening, gentle, light, sprinting feeling – zomap

The exciting news is partially due to her community, who pushed Zaya to be compensated for the jingle. “Nationwide, like thousands of others, was blown away by Zaya’s take on our iconic jingle,” said Ramon Jones, Nationwide’s Chief Marketing Officer. “We’re excited to work with such a talented young lady to spread our ‘On Your Side’ message to the next generation of customers and look forward to helping Ms. Campbell meet her future goals.” 

According to their website, the Nationwide Jingle Challenge High School Music Contest will give U.S. high school choirs, bands, glee clubs, and similar musical performance groups a chance to put their own creative mark on the Nationwide jingle to get the chance to win money to further their school’s musical program. 

To enter, teachers or music directors will upload their group’s version of the Nationwide jingle to TikTok using the #NationwideChallengeContest and tag @nationwide in the caption. The five entries with the most likes at the end of the contest period will each win $5,000 to support the school music programs associated with the winning group.


The Challenge runs from Nov. 28 through Dec. 13, 2023. Additional contest details can be found via the Nationwide Newsroom. Official contest rules can be found here. 

(Cover photo: Zaya Campbell/Photo courtesy of TikTok)

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