For the first time ever, TIME Magazine has unveiled its TIME100 Creators list for 2025, celebrating the most influential digital voices shaping culture, conversation, and community online today. This inaugural list honors creators across five categories — Titans, Entertainers, Leaders, Phenoms, and Catalysts — recognizing those whose work is leaving an undeniable mark on the world.
Among the standout names are several Black creators using their platforms to inform, uplift, and entertain:
Kahlil Greene, Gen-Z historian
Golloria George, beauty influencer
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Keith Lee, beloved food critic
Wisdom Kaye, style and fashion influencer
Quenlin Blackwell, comedy and lifestyle influencer
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Darren Jason Watkins Jr., streamer
Joel Bervell, medical mythbuster
Leading the pack is streaming superstar Kai Cenat, who not only made the list but also graces the TIME100 Creators cover.
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TIME editor-in-chief Sam Jacobs spoke to the significance of this moment, explaining why content creators are now part of the brand’s most influential community. “We’ve expanded the TIME100, the world’s most influential community, to include individuals who work in fields that we believe are shaping the future,” Jacobs said. “Today, we release the inaugural TIME100 Creators list, in recognition of how significantly these individuals are changing the way people inform themselves.”
Congratulations to these Black creators breaking boundaries, shaping culture, and reminding us what’s possible when you use your voice and platform with purpose.
See the full list here: https://time.com/collections/time100-creators-2025/
Cover photo: Keith Lee, Wisdom Kaye & More Black Creators Shine on TIME’s Inaugural TIME100 Creators List / Photo Credit: TIME