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Colin Kaepernick
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Colin Kaepernick

Born 1987
Fact
His kneeling protest cost him his NFL career
Fact
Nike's ad campaign featuring him generated $6 billion in brand value
Fact
NFL commissioner admitted the league was wrong four years later

Colin Rand Kaepernick knelt during the national anthem before an NFL preseason game on September 1, 2016, and never played in the NFL again. His protest against police brutality and racial injustice — initially sitting, then kneeling at the suggestion of former Green Beret Nate Boyer — cost him his career, made him the most polarizing athlete in America, and ignited a national conversation about race, patriotism, and protest that continues to this day.

Born in Milwaukee, Wisconsin, in 1987, and adopted by a white family in Turlock, California, Kaepernick was a multi-sport athlete who chose football and attended the University of Nevada. He was drafted by the San Francisco 49ers in 2011 and led them to Super Bowl XLVII in 2012, nearly winning. He was an electric quarterback — capable of both throwing and running — who seemed destined for a long career.

After his protest, NFL owners effectively blackballed Kaepernick. He filed a grievance against the league, which was settled in 2019. Nike made him the face of their "Just Do It" campaign with the tagline "Believe in something. Even if it means sacrificing everything." He founded the Know Your Rights Camp and has donated millions to social justice organizations. In 2020, when the NFL acknowledged that Black Lives Matter, commissioner Roger Goodell admitted the league was wrong — vindicating Kaepernick's protest four years too late.

I am not going to stand up to show pride in a flag for a country that oppresses Black people and people of color.
— Colin Kaepernick
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Key Milestones

A Life in Firsts

1987
Born November 3 in Milwaukee, Wisconsin; adopted and raised in Turlock, CA
2011
Drafted by the San Francisco 49ers
2012
Leads 49ers to Super Bowl XLVII
2016
Kneels during national anthem — never plays in the NFL again
2018
Nike "Just Do It" campaign: "Believe in something"
2020
NFL admits it was wrong; Goodell supports players' right to protest

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