Tabitha Brown

Tabitha Bonita Brown became the most beloved figure on the internet during the pandemic — a warm, joyful, vegan-cooking content creator whose catchphrase "That's your business" and maternal energy resonated with millions of people who were isolated, anxious, and hungry for genuine human connection. She went from a struggling actress to a multimedia empire seemingly overnight, proving that authenticity is the most powerful brand strategy.

Born in Eden, North Carolina, in 1979, Brown moved to Los Angeles to pursue acting and spent nearly two decades struggling — taking small roles, driving for Uber, and battling a mysterious illness that was eventually traced to her diet. When she went vegan, her health transformed, and she began sharing her journey on social media. A 2020 video about a carrot-bacon BLT from Whole Foods went viral and changed everything.

Brown's rise was meteoric: a partnership with Whole Foods, a series of cookbooks, a show on the Food Network, a bestselling memoir (Feeding the Soul), a role as a host on a talk show, and a line of products — all built on the foundation of her personality, which radiates warmth, faith, and the kind of genuine joy that cannot be manufactured. She has been named one of Time's 100 Most Influential People and has proven that Black joy, expressed authentically, is a force the world was waiting for.