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Issa Rae
Business & Entrepreneurship

Issa Rae

Born 1985
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Bypassed Hollywood by building her audience on YouTube first
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Insecure on HBO ran five seasons and earned multiple Emmy nominations
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Built a diversified media company including production, music, and venture capital

Jo-Issa Rae Diop — Issa Rae — built a media empire by starting where the gatekeepers couldn't stop her: YouTube. Her web series The Misadventures of Awkward Black Girl, launched in 2011, resonated with millions of viewers who saw themselves in her portrayal of a young Black woman navigating life with humor, vulnerability, and a healthy disregard for respectability politics. That web series led to HBO's Insecure, which ran for five acclaimed seasons and established Rae as one of the most important voices in modern television.

Born in Los Angeles in 1985, Rae grew up between L.A. and Potomac, Maryland, attending Stanford University where she began creating content. After graduation, she struggled to break into Hollywood through traditional channels — a frustration that became the fuel for her digital-first approach. "I'm rooting for everybody Black," she famously said at the 2017 Emmys, crystallizing a sentiment felt by millions.

Beyond Insecure, Rae has built Hoorae Media, a production company with a first-look deal with WarnerMedia, and launched a record label (Raedio), a venture capital fund investing in minority-led startups, and multiple television and film projects. She is a bestselling author, a CoverGirl, and a model for how Black creators can own their narratives and build businesses around their authentic voices.

I'm rooting for everybody Black.
— Issa Rae
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Key Milestones

A Life in Firsts

1985
Born January 12 in Los Angeles, California
2011
Launches The Misadventures of Awkward Black Girl on YouTube
2016
Insecure premieres on HBO — runs for five acclaimed seasons
2018
Founds Hoorae Media production company
2021
Named to Time's 100 Most Influential People
2022
Launches venture capital fund for minority-led startups

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