The queen of beauty reigns supreme once again!
Legendary makeup artist Pat McGrath has just made history as the first-ever Creative Director of Cosmetics for Louis Vuitton, Essence reports. This groundbreaking announcement comes just days before the fashion house’s Women’s Fall/Winter 2025 show in Paris, marking a new era in beauty.
With decades of industry-shaping expertise, McGrath has spent over two decades creating unforgettable beauty moments backstage at Louis Vuitton runway shows. Now, she’s taking her impact to the next level with “La Beauté Louis Vuitton,” the highly anticipated makeup line that she has been secretly developing for the past four years.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation,” McGrath shared via press release. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
McGrath’s resume speaks for itself—she’s the mastermind behind some of the most iconic makeup looks in fashion history, the force behind her own makeup brand, “Pat McGrath Labs,” and now, the creative visionary bringing Louis Vuitton’s beauty vision to life. Her influence on the industry is unparalleled, and with this new role, she continues to break barriers for Black women in beauty and fashion.
While this is Louis Vuitton’s first official foray into makeup, the brand has long held a connection to beauty, with archives dating back to the 19th century featuring vanity cases and vintage cosmetics accessories. Now, with McGrath at the helm, La Beauté Louis Vuitton is set to make its mark with an expertly crafted collection, including 55 lipsticks, 10 tinted lip balms, and eight eyeshadow quads.
“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula, and innovation,” said Pietro Beccari, Chairman and CEO of Louis Vuitton. “Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”
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From backstage visionary to industry game-changer, Pat McGrath is proving yet again why she’s the GOAT of beauty. With La Beauté Louis Vuitton on the horizon, the future of luxury makeup has never looked more radiant.
Cover photo: Pat McGrath Makes History as Creative Director of Louis Vuitton’s First Makeup Line/Photo credit: Louis Vuitton/Instagram