Beyoncé’s latest tour has generated about as much money as the 2008 Olympics did for Beijing!
Beyoncé’s “Renaissance World Tour” just wrapped on October 1st and while fans are still on a high, with the impact of the tour surer to linger much much longer.
With almost 60 shows globally, Beyoncé has traveled from Europe to Kansas and everywhere in between, bringing with her a legion of fans decked out in silver and chrome.
Throughout the tour there have been many high moments. Diana Ross joined the superstar on stage to sing Happy Birthday, Beyoncé ensured no fan was left behind, she lended her platform to raise money for HBCU scholarships, and, of course, her daughter Blue Ivy co-starred on the tour and continued to build her own “Ivy League” fanbase.
Now that the tour is over, the numbers are being quantified, with The New York Times reporting that the Renaissance tour is projected to generate nearly $4.5 billion in revenue for the economy. Beyoncé’s monetary impact is unheard of for a singular solo act, with the numbers currently being compared to what the 2008 Olympics did for Beijing, China.
No other artist of this generation has seen the same impact outside of Taylor Swift. And of that projected almost $4.5 billion the show drove for the economy, about $560 million of that is solely Renaissance tour revenue.
The new stats got the attention of the superstar’s mother, Tina Knowles, who took to Instagram to express her pride.
“This is so awesome! To be able to stimulate the economy is no small feat!…Just being young women and being able to say this, is so awesome!,” said Knowles.
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While the tour is over and the math is clearly mathing, the Renaissance is far from done.
Just as fans went to pack up their silver fashions, the Houston native announced the “Renaissance” film following the end of her last show in Kansas City, Missouri.
Titled “Renaissance: A Film By Beyoncé,” the project is set to debut in theaters on December 1, meaning there is even more money on the way for the icon.
Photo by Frank Micelotta / PictureGroup for Parkwood / Shutterstock