The marathon continues!
The spirit of Nipsey Hussle lives on as his team expand “The Marathon” brand into the restaurant business. Recently, family and friends of the Los Angeles icon officially launched “Marathon Burger,” a new eatery in L.A.’s Fairfax District, bringing a fresh take on classic American comfort food while continuing Hussle’s entrepreneurial vision, NBC 4 Los Angeles reports.
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Marathon Burger evolved from a pop-up concept into a full-fledged brick-and-mortar restaurant. It celebrated its grand opening with a star-studded event, drawing fans and community members eager to support the latest addition to The Marathon empire. The restaurant offers an extensive menu featuring smashburgers, sandwiches, hot wings, and milkshakes—all crafted with high-quality, fresh ingredients.
Samiel “Blacc Sam” Asghedom, Nipsey Hussle’s older brother, shared that the idea for Marathon Burger was born from a deep dive into the world of smash burgers. After touring various burger spots, the team realized they could create something unique and true to The Marathon brand.
“Once the idea came, the team was like, ‘All right, we need to make this happen.’ So, all the steps were taken to get us here, finally,” Blacc Sam explained.
Setting itself apart, Marathon Burger prioritizes freshness and quality. Unlike many fast-food chains, they steer clear of frozen ingredients. Even their pickles and vegan patties are made in-house, ensuring a unique taste and a menu inclusive of all dietary preferences. To top it all off, their milkshakes feature the beloved Thrifty ice cream, a nostalgic touch for many LA locals.
“Everything in here you get is tailor-made to be the best, so we took our time to bring in all organic products,” Blacc Sam said.
This new venture aligns seamlessly with Nipsey Hussle’s vision of economic empowerment, ownership, and building generational wealth. From music to fashion to food, The Marathon brand is steadily expanding its reach, embodying the philosophy that success is a journey, not a sprint.
“I think just 100$, the Marathon concept that my brother created is just a long haul, the journey, the vision. It doesn’t happy fast, it’s slow paced. This is just another venture into the brand and being able to come in for food for the Marathon brand is important. The goal is to become a lifestyle brand,” Blacc Sam affirmed. “This was in Hussle’s vision, and we’re all proud to be able to submit this Marathon Burger on Melrose.”
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Since launching The Marathon brand in 2010, Hussle’s impact has transcended music. His dedication to uplifting the community, investing in local businesses, and creating opportunities continues to inspire. Though his life was tragically cut short in 2019, his movement and message remain stronger than ever.
Already, people have shown up in droves. Keith Lee even visited the restaurant ahead of the grand opening to give his honest review, saying the burger was “seasoned perfectly.” Working in the restaurant has been therapeutic for Blacc Sam who got emotional during an interview saying being in the kitchen takes him back to happier times when he and his brother used to cook together.
Marathon Burger, located at 7507 Melrose Avenue, Los Angeles, CA, is open every day from 7 a.m. to 3 a.m. PT.
Cover photo: Nipsey Hussle’s Brother Blacc Sam Opens New ‘Marathon Burger’ Restaurant in L.A./Photo credit: Marathon Burger/Instagram