Serena Williams Becomes Second Black Woman Tennis Player to Get a Wheaties Box


June 25, 2019

We’ve run out of words to describe how amazing Serena Williams is. Thankfully, her latest accomplishment speaks for itself.

Today Williams revealed her own Wheaties box, following in the footsteps of Althea Gibson by becoming the second Black woman tennis player to cover the cereal known as “The Breakfast of Champions.”


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In 2001, Wheaties paid homage to a true champion and an icon by putting her on the cover of a Wheaties Box. Althea Gibson was the FIRST Black Woman tennis player to be on the box. Today, I am honored to be the second.


A post shared by Serena Williams (@serenawilliams) on

As a four-time Olympic gold medalist and the winner of 72 career titles, Williams epitomizes what it means to be a champion on and off the court. In addition to being an entrepreneur, fashion designer and advocate for equality, she has championed others who are following in her footsteps in tennis as well as the next generation of women entrepreneurs.


In a statement released on General Mills’ blog, Williams shared what the Wheaties box means to her.

“I have dreamt of this since I was a young woman and it’s an honor to join the ranks of some of America’s most decorated athletes. I hope my image on this iconic orange box will inspire the next generation of girls and athletes to dream big,” she said.

Wheaties announced the new cover on their Instagram account with the hashtag #ShesAChampion and we agree. You can grab the limited-edition box in the U.S. over the next month.


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