Watch Barack Obama’s Powerful New PSA For ‘My Brother’s Keeper’


December 27, 2017

Photo credit: Yana Paskova/Getty Images

Have you seen the latest “My Brother’s Keeper” public service announcement? The 60 second ad opens with a video clip of the 44th President of the United States, Barack Obama, saying: 

“I want you to know you matter. There’s nothing, not a single thing, that’s more important to the future of America than whether or not young people all across this country can achieve their dreams.” 


The inspiring PSA also features Chance the Rapper, NBA star Steph Curry and a young men and women proudly declaring: “We are the ones” and “I am my brother’s keeper.” Watch the full video below:

Obama launched the “My Brother’s Keeper” initiative in February 2014 as a way to address the opportunity gaps afforded to young men of color in America. During his presidency, both Barack and former First Lady Michelle Obama made it clear that even after their time in White House has expired, their work to inspire the next generation will continue.


The Obama foundation encouraged people to not only watch the PSA but take action by joining the alliance at IamMBK.org. 

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