Will Smith Releases New Fresh Prince of Bel Air Themed Clothing Line


October 3, 2019

Welp! There goes our savings account!

Will Smith just dropped his new clothing line, “Bel-Air Athletics,” inspired by his hit 90s sitcom, The Fresh Prince of Bel-Air. 

The rapper turned actor announced the new line earlier this week via Instagram and items are already selling out. Clearly, we all have to hurry up.



View this post on Instagram

I put my thang down, flipped it and reversed it. Then I put it on sale. NEW @FRESHPRINCE MERCH! Link in bio

A post shared by Will Smith (@willsmith) on




There are tees, socks, phone pop sockets with the Bel-Air logo and more on sell. But the highlight is an ultra fly reversible track jacket featuring the iconic Bel-Air Academy blazer print, the upper echelon private school the fresh prince attended on the sitcom. Smith’s character also famously wore his Academy blazer inside out on the show. 

Prices range from $6 for an air freshener to $200 for a gym bag kit. But apparently they’re only available while supplies last since multiple items are already out of stock. 

You can purchase all of your cool fall gear and live out your Bel-Air dreams at shop.willsmith.com.



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