7-Year-Old Entrepreneur Launches Her Second Product Line In Walmart


April 20, 2022

She’s giving kids what they want!

A 7-year-old entrepreneur just launched her second product line in Walmart, Essence reports. 

Lily Adeleye is the 7-year-old baby boss and CEO of hair accessory brand Lily Frilly. Last year, Lily made history as the youngest Black CEO to land her products on shelves at Walmart at just 6-years-old. 


The brand includes backpacks, lunchboxes, customizable charm shoes, basically everything a young girl could want. Now she is expanding her line and will be distributed in more Walmart locations across the country. 

“I’m really proud of Lily. She has her own ideas, she’s very creative and vocal, and she is willing to do the work. She has everything it takes to be successful,” said Lily’s mother Courtney Adeleye, a successful beauty entrepreneur herself. 

The new product partnership will feature a variety of bows and barrettes catered to girls of all ages. A press release says the bows will “serve as an aspirational charge for little girls all over the world to reach for the stars.” 


The kidpreneur is now a part of a growing movement of Black women entrepreneurs who represent the fastest growing entrepreneurial demographic in the U.S., Black women making up 42% of new women-owned business and 36% of all Black-owned employer business. 

Her mom says she hopes Lily’s endeavors inspire other little girls and help to instill confidence, knowing that they too can follow their dreams.

Get your Lily Frilly’s products here


Photo Courtesy of Lily Frilly/Essence

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