Coco Gauff Becomes World’s Highest Paid Woman Athlete, Earning $23M in 2023


December 12, 2023

Coco Gauff continues to crush records!

Gauff recently just became the highest paid woman athlete in the world after making $23 million in 2023. The 19-year-old tennis player earned an estimated $16 million in endorsements, leading a group of seven women’s tennis players who landed inside the Top 10 in Sportico’s annual list.

Naomi Osaka, who landed in the fifth spot of the list, has endorsement deals with brands like Nike, Mastercard, Louis Vuitton, TAG Heuer, and Panasonic. The rest of her money has come from winnings in tennis matches and tournaments.


Earlier this year, Gauff earned $3 million after winning her first-ever major title, which brought her overall price money to $11.1 million. She beat Aryna Sabalenka 2-6, 6-3, 6-2 and locked in the historic win, which moved her from No. 6 to No. 3 in the world.

In a post-win interview, Gauff praised Serena Williams. “Serena is Serena,” she said. “She’s the GOAT. I’d hope to do half of what she did. But I’m not gonna compare myself to her.”


She continued, “She’s my idol. The only regret I’ll have for the rest of my life is not being able to play her. There were so many tournaments where if we won an extra round and didn’t lose, I would’ve played her. But I’m still happy to just be a product of her legacy and be out here for American tennis.”

Cover photo: Coco Gauff/Photo credit: Shutterstock

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