Deion Sanders Effect Continues as University of Colorado Sells Out Season Tickets for the First Time in History


by Veracity Savant

September 23, 2023

Deion Sanders legacy on the field is already cemented. But now the NFL Hall of Famer has crafted a second life for himself. And this one is just as glorious as the first — with the potential to be even more impactful.

As a coach, Sanders has shined, changing the lives of many student athletes and single-handedly breathing new life into HBCU sports. And now that Sanders magic has come to Colorado, in a phenomena we’ve aptly dubbed “The Deion Sanders Effect.”

The hype around Sanders is steadily climbing now that the University of Colorado football team is 3-0 after victories against TCU, Nebraska, and Colorado State, reports Black Enterprise.

A quick jab in a post-game podcast from Colorado State coach Jay Norvell already sent sales of Sanders’ sunglasses line skyrocketing to the tune of $4.5 million.

And now Sanders has bolstered football ticket sales at Colorado, with the school selling out of season tickets for the first time in the school’s over 100-year history.

The tickets selling out was something that Sanders predicted months ago after he was hired. 


“Get your tickets now because if you don’t, you won’t have a chance,” he boasted earlier this year. 

Last weekend, Sanders secured a 43-35 double-overtime win against Norvell and Colorado State University. The game was star-studded with Lil Wayne performing as the team walked out on the field surrounded by celebrities like Offset, Master P, Dwayne “The Rock” Johnson, Portland Trail Blazers head coach Chauncey Billups, and Miami Heat star Kyle Lowry.

The game garnered 9.3 million viewers nationally, making history as the most-watched late night college football game ever to air on ESPN. 


Now fans will be lining up in droves at Folsom Field, decked in their black and gold to see Sanders and the team.

Colorado is currently ranked No. 19 in the country. But it seems that won’t last for long as they knock down opponent after opponent each week. This weekend, Sanders and the Buffaloes are set to go against the No. 10 ranked Oregon Ducks. And fans are stoked to see if Coach Prime can pull off another upset. 

If you’re as distraught as we are about not grabbing one of the hottest tickets in town, no worries. Resellers already have them at a markup. And, of course, there’s always next season.


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