It’s the ninth-largest marketing company in the world!
Esi Eggleston Bracey got her start at Procter & Gamble Co., working closely with the chief brand officer on global cosmetics. When P&G sold that business to Coty, Bracey became the head of global cosmetics there before stepping down in 2017 and joining Unilever the following year, Ad Age reports.
Since then, Bracey has served as general manager of personal care in North America and head of country for the U.S. She has spearheaded Unilever’s shift to premium beauty and wellness products, and advocated for purpose-driven marketing, one of the key people behind Dove’s support of the Crown Act legislation which protects against hair discrimination at the federal, state, and local levels.
Now, Bracey has been appointed as chief growth and marketing officer at Unilever, making her the top marketer at the ninth-largest marketing company in the world. In her new role, Bracey will help oversee the company’s marketing arm, which currently reports almost $8.3 billion in global spending as of 2022. She is set to take over for Conny Braams, who recently stepped down as chief digital and commercial officer in August.
While Unilever’s purpose-driven marketing has been critiqued by some investors, the numbers don’t lie, Bracey’s focus proving measurable results time and time again. It’s a formula that seems to be supported by CEO Hein Schumacher, as evidenced by Bracey’s new appointment.
She joins a bevy of shakeups within the Unilever structure, including the naming of a new chief financial officer and the promotion of two unit chief marketing officers.
Cover photo: Esi Eggleston Bracey Appointed New Chief Marketer of Unliver/Photo by Prince Williams/Filmmagic