The James family is at the center of Beats’ new campaign!
LeBron, Savannah, Bronny, Bryce, and Zhuri recently appeared in an ad for Beats by Dre. The clip titled, “The King & The Viking,” features LeBron and Norwegian soccer star Erling Haaland.
Both athletes are given words of encouragement by their families. Haaland hears words from his father, Alfie, a former professional soccer player. And LeBron hears his wife, Savannah.
Savannah’s speech is delivered as a voicemail. The audio is received with help from the Studio Buds +, which LeBron gets through his own Studio Pro headphones.
“Put Akron on the map again,” she said. “Tell them you’re not done until you play with your son, then do that…again. Show them why you’re nothing to be played with. The GOAT. Show them why you’re the king again.”
The James children then appear on the screen while her speech plays as the voiceover for the ad.
“It’s a pretty special thing to see how this partnership has grown with our family over the years,” said LeBron in a statement. “It’s a blessing for me to share the stage with them, and with a brand that’s been part of our lives since we started this journey. Family means everything to me!”
Photo by Image Press Agency / NurPhoto / Shutterstock