Rihanna’s Fenty Beauty products have been making a splash ever since the line was released in 2017. Known for its inclusivity and creating beauty products for all shades, the company is now valued at more than $1 billion. And now the products just got a little more accessible, with the Bajan hero announcing the official launch of Fenty Beauty products into Target stores nationwide, Black Enterprise reports.
A customized line of Fenty Beauty products will now be available at Ulta Beauty at Target, featuring the brand’s top selling products and gift sets, dubbed Fenty Snackz. Customers will be able to shop some of their fave Fenty essentials, including the Hella Thicc Volumizing Mascara, Invisimatte Instant Setting + Blotting Powder, and many of the brand’s mini size items.
“The goal has always been to bring Fenty Beauty to as many people as possible. I’m excited to introduce the Fenty Snackz and give Ulta Beauty at Target guests a new way to experience our brand,” Rihanna said.
Fenty is joining the Target brand through Ulta’s partnership alongside other popular Black-owned brands like Juvia’s Place makeup and PATTERN hair care products by Tracee Ellis Ross.
“For two years, Ulta Beauty at Target has offered the makeup, skincare and hair care brands our guests love, and we are thrilled to add the beloved Fenty Beauty brand…Our curated assortment – including Fenty’s best-selling products, as well as new mini sizes and sets, will spark discovery and deliver affordable joy to our guests,” said Jill Sando, executive vice president and chief merchandising officer for Target.
In 2021, Target committed to spending $2 billion with Black-owned businesses by 2025. To date, more than 100 Black-owned brands can be found in Target — including Melissa Butler’s The Lip Bar beauty products, Bellen Woodard’s “More Than Peach Project” crayons, Because Of Them We Can founder Eunique Jones Gibson’s #CultureTags game, and special collections from influencers Tabitha Brown, Kahlana Barfield Brown, and Gabriella Karefa-Johnson. In 2022 alone, Target reported a 65% increase in the acquisition of Black-owned beauty brands in their stores.
Photo by Target / Fenty Beauty