Six Black-Owned Fitness Brands Making Strides


January 9, 2024

Finding inclusive brands doesn’t have to be a stretch!

Shopping with brands that not only celebrate diversity but also authentically represent your culture as a Black person is a powerful way to make a statement. Here are six standout Black-owned brands that embody inclusivity and style, ensuring your wardrobe reflects not just your fashion preferences but also your identity.

EleVen by Venus Williams

Tennis legend Venus Williams has extended her passion for sports into the realm of activewear with EleVen. While not exclusively a fitness brand, EleVen’s collections seamlessly transition from the tennis court to the yoga studio. Venus’s commitment to inclusivity is reflected in the diverse range of sizes and styles offered by EleVen. The brand promotes the idea that everyone deserves access to stylish and high-quality activewear, regardless of their shape or size.



Gymwrap, founded by actress and fitness enthusiast Nicole Ari Parker, specializes in headwraps designed for active lifestyles. Recognizing the need for hair protection during workouts, Parker created a line of stylish and functional head wraps that stay in place during even the most intense exercises. Gymwrap is not just about fashion; it’s a practical solution for individuals with various hair textures who want to maintain their style while breaking a sweat.


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Glamourina emerged in 2015 from the creative minds of founders Nekol and Kia, mothers, friends, and creatives. This DC-based athleisure brand is a celebration of womanhood, Black wellness, and style. Offering carefully curated body sculpting designs and inclusive sizing, Glamourina is not just a fashion statement—it’s a movement. It stands as a premiere athleisure destination, providing a cultural space in wellness for women of color.

RGN Sport: Activewear Born of Personal Experience

RGN Sport is the brainchild of former soccer player, Tiffany King. After becoming frustrated with shorts sthat rode up during her workouts, she created a solution. Inspired during a trip to South Africa, she envisioned athletic wear that not only stayed put but also showcased African prints. RGN Sport has become a reality after years of dedication, offering signature shorts, sport bras, and headbands. The brand’s commitment goes beyond solving apparel problems; it aims to make workouts seamless and instill confidence in every woman.

Impano by Allen Simms


Impano was born out of gratitude and a desire to transform lives through sports. Founded by American triple jumper Allen Simms, this brand focuses on identifying and nurturing athletic talent in children, especially in Rwanda. Impano Sports extends beyond apparel, offering developmental programs aimed at promoting education, health, and fitness. The brand’s dedication to inclusivity and empowerment reflects in its commitment to creating a positive impact through the transformative power of sports.

Jayei Athletics

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Jayei Athletics, a Black woman-owned brand by fitness enthusiast Karyn Poe, empowers women with eco-friendly, slip-resistant fitness mats inspired by African heritage. The MudMat Collection features designs honoring Malian culture. Beyond fitness, Jayei addresses industry representation gaps, carving a space for diverse voices. Founded during the coronavirus pandemic, Karyn combines her passion for fitness and cultural representation, inspired by a visit to Zimbabwe’s Masuwe Primary School.

Cover Photo: Gymwrap is owned by actress Nicole Ari Parker / Credit:

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