Deion Sanders Has Generated More Than $90M for the University of Colorado Boulder

The numbers don’t lie! Since joining the University of Colorado (CU) Boulder, Deion Sanders has proven himself to be an invaluable resource. Not only has he bolstered media coverage for the school. But he’s turned the team’s record around, garnered several advertising deals, brought out some of the biggest celebrity figures to support the school, […]

Deion Sanders Generates $4.5M in Revenue With New Prime 21 Sunglasses

The buzz around Deion Sanders has been incessant. And while some may view it as hype, the proof is in the pre-orders. After elevating Jackson State University and the larger HBCU sports culture, Sanders announced his intentions to head to Boulder, Colorado, to coach for the University of Colorado. Now just a few games into […]

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