Rihanna just set a Guinness World Record!
The “Diamonds” singer has officially earned the Guinness World Record for the most-watched Super Bowl performance after singing at this year’s championship game.
RiRi’s halftime show was a comeback after she took more than five years off from publicly performing. The viewership surpassed 121.017 million viewers, beating Katy Perry’s record of 121 million for her halftime show at 2015’s Super Bowl XLIX.
Not only did Rih wow the audience with her production, but she also sang some of her biggest hits while surprising fans with a growing baby bump.
According to Rolling Out, Nielsen Holdings initially reported that Rihanna’s performance attracted 118.7 million viewers. However, the data-collection company was forced to adjust the numbers, citing “irregularities” in the way the audience was measured back in February, the article explains.
This means the singer’s halftime show attracted approximately six million more viewers than any Super Bowl game. Guinness World Records noted that the 2023 Super Bowl drew 115.1 million viewers, surpassing the 2015 record of 114.442 million, which was also adjusted for irregularities.
The performance also helped boost Rihanna’s music streams and sales. Forbes reported that Rihanna’s music saw a 211 percent increase in on-demand streams and a 390 percent increase in digital song sales following the Super Bowl performance.
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