ASAP Rocky Celebrates Father’s Day With Heartwarming Bottega Campaign


June 17, 2024

In honor of Father’s Day, ASAP Rocky beautifully showcases his own journey to fatherhood in Bottega Veneta’s “Portraits of Fatherhood” campaign. The new campaign captures tender moments with his sons, 2-year-old RZA and 10-month-old Riot Rose that he shares with Rihanna.

This adorable photo shoot, captured by photographer Carrie Mae Weems and creative director Matthieu Blazy, showcases @asaprocky bonding with his toddlers during playtime in a cozy, home-like setting.

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A post shared by A$AP ROCKY (@asaprocky)


Reflecting on the campaign’s significance, Rocky shared, “This is me embodying and embracing fatherhood, parenthood, companionship, and family while still working on all aspects of my career.”

“It is about what completes my life now: being present as a partner and a parent. It shows the sincerity of my place and interactions as a father,” he added.

It is a beautiful ode to fatherhood and a memento to all fathers, young and old.


Cover photo: ASAP Rocky Celebrates Father’s Day With Heartwarming Bottega Campaign / Photo Credit: ASAP ROCKY / Instagram

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