Rihanna Announces Launch of Fenty Hair Brand


June 4, 2024

Take our coins!

Rihanna just took to social media to snatch our edges again! The Bajan billionaire announced the launch of Fenty Hair, a new beauty brand promising to “repair, strengthen, hydrate, smooth and protect.” The latest under the pop culture princess’ growing empire, Rihanna promises to promote stronger and healthier hair, ushering in “a new era of repair.”

“It’s time to finally have the hair experience you’ve been waiting for. You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural – so I’m launching a flexible line of products for… every hair want,” Rihanna shared, highlighting her personal journey with hair. 


The new products are set to drop on June 13th, Rihanna boasting that they’re clinically designed to strengthen and repair all types of hair. 

“It’s time to play and get stronger by the style,” she added. 


Interested consumers can sign up now to get advanced access to shop and explore products before their official release at FENTYHAIR.COM.

Cover Photo: Rihanna Announces Launch of Fenty Hair Brand/Photo Credit: @BadGalRiRi/@FentyHair/Instagram 

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