Singer, songwriter, and business mogul Beyoncé is jumping back into retail with haircare.
With the upcoming release of her brand new haircare line, Cécred, scheduled for February 20th, fans and beauty enthusiasts alike are eagerly awaiting the launch. Despite limited details provided in recent Instagram posts, excitement for the brand has skyrocketed, with the account growing to 98k followers in just one day.
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On February 7th, Cécred made its debut on Instagram, offering glimpses into the inspiration behind the line. One video shared on the brand’s account features a nostalgic clip of a young Beyoncé in her mother’s hair salon, hinting at the personal connection driving the creation of Cécred. Another video compilation showcases content creators and fans speculating about the haircare line, sparked by an ambiguous post dating back to May 2023 during Beyoncé’s Renaissance World Tour. In that post Beyonce wrote, “How many of ya’ll knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done.”
While the visuals shared on Instagram have left much to the imagination, they have piqued curiosity and anticipation among Beyoncé’s devoted fanbase. With speculation running high, consumers are eager to discover what innovative products and formulations Beyoncé has in store for them.
In preparation for the launch, Cécred has already established a website where fans and prospective customers can sign up for email updates. This platform serves as a hub for enthusiasts to stay informed about product releases, exclusive offers, and behind-the-scenes insights into the brand’s development.
With her track record of success and commitment to excellence, fans can expect nothing short of it from this exciting new venture.
Cover Photo: Beyoncé Releases New Haircare Line Cécred / Credit: Screenshot via Cécred.com