Lebron James Launches ‘The Shop’ Inspired Grooming Collection for Men


February 15, 2024

It looks like another slam dunk for King James.

Basketball legend LeBron James is bringing his winning touch to the beauty industry with the launch of The Shop Collection, a new male grooming range set to debut in April, Cosmetics Business reports. Inspired by James’s popular TV talk show, “The Shop,” the collection aims to capture the spirit of candid conversations and debates that take place in barbershops across the US.

Photo: The Shop

“The Shop” series, now in its sixth season, invites notable guests like Snoop Dogg, Drake, and David Beckham to engage in heartfelt conversations at barbershops across the U.S. LeBron James, known for his prowess on the basketball court, is now leveraging his influence to redefine beauty standards and cater to the grooming needs of men everywhere.


Created in collaboration with beauty manufacturer Parlux (known for developing successful lines like Billie Eilish’s perfume) and The Springhill Company, James’s multimedia brand with businessman Maverick Carter, “The Shop Collection” aims to redefine male grooming. The collection, set to hit 1,600 Walmart stores across the US, boasts an impressive lineup of grooming essentials. From a nourishing shampoo to a styling pomade, each product reflects LeBron James’s dedication to providing quality grooming solutions for men. With prices starting at an affordable $10, this collection aims to make self-care accessible to all.

The beauty industry is currently experiencing an uptick in celebrity-backed brands, with sales surpassing $1 billion in 2023, according to trend forecaster NIQ. Celebrity-founded beauty brands, including Rihanna’s Fenty Beauty, Kylie Jenner’s Kylie Cosmetics, and Selena Gomez’s Rare Beauty, all saw a nearly 58% surge in sales compared to the previous year. Actresses Tracee Ellis Ross and Taraji P. Henson have also launched well-received haircare lines catering to textured hair, and on February 20th, Beyoncé’s Cécred line will join the market.

As LeBron James ventures into beauty, it’s not just about products; it’s about empowerment, setting standards, and making a bold statement. We wish him luck in this new endeavor!

Cover photo: LeBron James Slam Dunks into Beauty Industry with ‘The Shop’ Grooming Collection / Credit: HBO/Ringer illustration


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