Olympic champion Simone Biles is back and stronger than ever in a new Powerade ad, “The Vault.” In the moving ad, Biles reflects on her mental well-being after stepping away from gymnastics due to mental health concerns.
The ad showcases the 27-year-old confronting the immense pressure and expectations that come with being a world-class athlete. We see her training, visualizing, and ultimately silencing the noise to rediscover her passion. “For years, I was only celebrated for my wins, and now it’s like for being a human, for being vulnerable,” Biles shares in the voiceover.
“The Vault” ends with Biles flawlessly executing her routine, leaving a young fan in the stands awestruck, perfectly capturing the essence of Powerade’s tagline: “Pause Is Power.”
Cover photo: Simone Biles Opens Up About Mental Health in Powerful New Ad Empowering Us to ‘Take a Pause’/Photo Credit: Sage East/Powerade