They’re ushering in a new era of growth in the natural period care space.
Compass Diversified (CODI), a publicly traded holding company, has acquired a majority stake in The Honey Pot Company for $380 million, Beauty Independent reports. The acquisition is seen as a significant win for The Honey Pot’s owner, Beatrice Dixon. CODI specializes in niche middle-market businesses and aims to expand The Honey Pot’s presence in the natural period care space.
The deal involves CODI paying $380 million for the majority stake, and The Honey Pot’s existing leadership team will stay in place, retaining a significant minority stake. Despite a muted reaction from shareholders, the acquisition is a milestone for the Black-owned brand and the period care space, challenging dominant brands like Kotex, Playtex, Always, and Tampax. The brand has been vocal about de-gendering the period care space and developing better, safer products for the Black community.
The Honey Pot, founded in 2012, has been a pioneer in natural period care, creating products with plant-based ingredients. The brand’s annual sales are estimated at $120 million, and it has expanded its offerings to over 60 storekeeping units beyond pads and tampons.
The brand reassured its audience on Instagram, emphasizing that the quality of formulas will not change, and it will continue to impact wellness journeys with science, education, and innovative products. Dixon is committed to maintaining trust and transparency, acknowledging the history of vaginal care and Black-founded brands, and leading with empathy in addressing concerns.
Cover Photo: Beatrice Dixon’s ‘Honey Pot Company’ Sells Majority Stake To CODI For $380M/Photo by Paras Griffin/Getty Images/The Honey Pot Company