Jerry Lorenzo’s ‘Fear Of God’ Launches New Multiyear Partnership With NBA & WNBA
He’s elevating fan merchandise! Jerry Lorenzo’s “Fear Of God” brand has launched a multiyear partnership with the NBA and WNBA, Essence reports. The new collection was released just in time for the holidays, and Lorenzo said the partnership made sense given Fear Of God’s deep roots in the athleisure space. With the new partnership, the […]
Jayson Tatum Joins Ownership Group to Bring WNBA Team to His Hometown of St. Louis
Now, this is a power move! NBA Star Jayson Tatum is looking to bring a WNBA franchise team to his hometown of St. Louis, joining an ownership group that’s proposing a whopping $200 million bid, Essence reports. Tatum has teamed up with St. Louis business leaders Richard Chaifetz and David Hoffman in a move that […]
LeBron James & Son Bronny Officially Make History as First Father-Son Duo to Play as NBA Teammates
Legacy, legacy, legacy, legacy! LeBron James and his son Bronny officially made history this past weekend as the first father-son duo to play as teammates in the NBA, ESPN reports. The two suited up for the Los Angeles Lakers preseason game against the Phoenix Suns on Sunday, Bronny celebrating his 20th birthday on the court […]
Karl-Anthony Towns Opening Youth Basketball Facility in Dominican Republic in Honor of Late Mother
His mom would be proud! Karl-Anthony Towns is a New Jersey native who has spent his entire NBA career as a star player with the Minnesota Timberwolves. Now, he has been traded to the New York Knicks in a decision that’s shaken up the league. But while fans in the Midwest and on the East […]
NBA Hall of Famer Dikembe Mutombo Has Joined The Ancestors
NBA Hall of Famer Dikembe Mutombo, known for his towering presence both on and off the court, has passed away at the age of 58 from brain cancer, the NBA announced Monday. Throughout his 18-year career, Mutombo played for six NBA teams over 18 seasons, earning eight All-Star selections and becoming a shot-blocking legend, famous […]
Boston Celtics Star Jaylen Brown Turns Down $50M in Endorsements to Launch His Own Sneaker
Jaylen Brown just changed the game off the court. In a move that echoes the boldness of his on-court play, NBA champion and Finals MVP Jaylen Brown has launched 741, his very own performance brand, marking a seismic shift in how athletes approach endorsements and ownership. The Boson Celtics star’s decision to forgo over $50 […]
A’ja Wilson & Jayson Tatum Make First Ever Dual League NBA 2K All Star Edition Cover
For the first time in the franchise’s history, NBA and WNBA stars share the spotlight on a special edition NBA 2K cover. The cover features WNBA star A’ja Wilson alongside NBA star Jayson Tatum. Jayson Tatum, a five-time NBA All-Star and reigning NBA Champion with the Boston Celtics, graces the standard cover. He joins forces […]
Bronny James & Father LeBron Make History as the First Father-Son Duo to Play as Teammates in the NBA
What a time to be alive! Bronny James, the son of NBA icon LeBron James, was just selected No. 55 in the 2024 draft by the Los Angeles Lakers. His emotional reaction upon hearing his name called was a powerful testament to his determination. His mother, Savannah James, was also visibly moved, unable to hold […]
Jaylen Brown Wins Bill Russell Trophy as 2024 NBA Finals MVP
Boston Celtics forward Jaylen Brown received the 2024 Bill Russell NBA Finals MVP award following the team’s NBA championship victory on Monday night against the Dallas Mavericks.
LeBron James’ Son, Bronny James, Enters 2024 NBA Draft
The 2024 NBA Draft introduces a fresh top contender! Bronny James, the son of NBA superstar LeBron James, has announced his entry into the 2024 NBA Draft while preserving his college eligibility, making the declaration via social media.