Deion Sanders Has Generated More Than $90M for the University of Colorado Boulder


by Veracity Savant

September 29, 2023

The numbers don’t lie!

Since joining the University of Colorado (CU) Boulder, Deion Sanders has proven himself to be an invaluable resource. Not only has he bolstered media coverage for the school. But he’s turned the team’s record around, garnered several advertising deals, brought out some of the biggest celebrity figures to support the school, and helped sell out season tickets for the first time ever in Colorado’s 100-year-history

Now Sanders’ presence has been quantified, with recent reports announcing that he’s generated more than $90 million in revenue for the school to date, Black Enterprise reports. In addition to selling out season tickets, the Buffaloes have also seen a 2,544 percent increase in sales for the team store. They’ve also seen around $2 million in donor funds since September 2022.


“CU Boulder has been the epicenter of the national sports world, which has provided unprecedented exposure for our university across the country. I am impressed by the excitement that has permeated campus, which is less quantifiable but certainly as important as record-setting merchandise and ticket sales,” said CU Chancellor Phil DiStefano. 

Still, University officials aren’t the only ones benefiting from the Deion Sanders Effect. Players have also seen a major increase in NIL deals. Recently, CU Buffaloes running backs Charlie Offerdahl and Alton McCaskill starred in a California Almonds ad alongside Sanders. Star quarterback Shedeur Sanders and player Travis Hunter are also getting their shine, both ranking among the top 10 collegiate athletes in NIL deals. 


“I’m so happy for our students, alumni, and fans who have all been savoring this incredible experience. Most of all, I’m immensely proud of our coaches and student-athletes, who have demonstrated incredible poise amidst all of this attention and whose hard work is the reason we’re enjoying such a successful start to the season,” DiStefano added. 

The Colorado Buffaloes recently took their first loss against the University of Oregon. But the fandom around the team continues. And with the numbers as proof that it’s not just all hype, we can’t wait to see what’s next.


Photo by Kathy Hutchins / Shutterstock

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